AVAST Software, developers of the world’s most popular antivirus program, today announced that growth equity investor Summit Partners has invested $100 million for a minority stake in the company.
”Summit Partners' investment is a vote of confidence in our disruptive ‘freemium’ business model, which combines a full-fledged free product with a premium one,” said Vince Steckler, CEO of AVAST Software. ”This approach is already upsetting the traditional antivirus market. Instead of paying for advertising or installation on new computers, AVAST continues to experience dramatic growth as fans of avast! recommend our products to their friends. Word-of-mouth from our large and loyal satisfied customer base is certainly the most effective—and low-cost—form of advertising.”
avast! antivirus now protects one out of every five computers around the world from malware. Its award-winning protection is based on the CommunityIQ system of user-submitted data on suspected viruses and infected websites. Independent testing confirms that avast! Free Antivirus protection meets or exceeds the performance of most paid products.
Showing posts with label Threats. Show all posts
Showing posts with label Threats. Show all posts
